Pittsburgh Steelers Large Receiver JuJu Smith-Schuster introduced Friday the launch of what’s described as an “athlete-led gaming leisure and life-style firm” referred to as Workforce Diverge. The brand new group based by Smith-Schuster, who can even function CEO, will deal with esports competitors and game-related content material creation on varied platforms, in line with the announcement.
Workforce Diverge has already signed a number of content material creators throughout a number of titles to function the core workforce, with plans to broaden its rosters within the months to come back. That enlargement will embrace recruiting “a number of athletes, musicians, and celebrities.”
Different plans for the group embrace launching the “Workforce Diverge Gaming Home” in Spring 2021 to function a headquarters for expertise, and streetwear-inspired attire in “collaboration with activewear manufacturers and expertise.” Up to now he has collaborated with manufacturers resembling adidas, MeUndies, and FaZe Clan by way of his clothes firm Workforce Juju.
A consultant for the group tells The Esports Observer that Smith-Schuster and his companions are funding the group, and that exterior investments can be welcome when and if Workforce Diverge decides to scale sooner or later. These companions embrace Visionary Sports activities CEO Karan Gill and streamer Kobe Toa.
And whereas Workforce Diverge doesn’t presently have plans to construct rosters to compete in franchised leagues, it can create a workforce that may compete recurrently in gaming tournaments. The primary focus within the early days is to scale the group’s neighborhood, and create content material on Twitch and YouTube.
Whereas Smith-Schuster is creating his personal group, the consultant informed TEO that he’ll proceed to work together with FaZe Clan, noting that “JuJu is presently centered on constructing his personal group. All of his sources and time goes into Workforce Diverge, nevertheless, he’ll at all times be part of the FaZe household.”
Lastly, the rep stated that Smith-Schuster will retain his present partnerships and sponsorships and that these gained’t carry over to his new group. Plans are already underway to search out partnerships that align with Workforce Diverge, its members, neighborhood, and the content material it desires to create.
Smith-Schuster is a long-time collaborator with FaZe Clan, and labored with the group up to now on a limited-edition clothes line. He has additionally served as an ambassador for peripherals company HyperX and as an esports ambassador to sports fitness brand Hyperice. In Could, Smith-Schuster invested an undisclosed amount of money in Blitz Studios, developer of Sleeper. He has 184Okay followers Twitch, 1.04M subscribers on YouTube, and 1.1M followers on Twitter.