Guilherme Barbosa, a former head govt for the Brazilian esports improvement firms Unhealthy Boy Leeroy (BBL) and nøline, has left his position as Regional Business Developer for LATAM in PUBG Corp to affix TikTok. He shall be chargeable for growing the gaming vertical on the platform and in addition representing the corporate within the area as TikTok’s chief of gaming partnerships in Latin America.
Barbosa spoke to The Esports Observer concerning the transfer to his new firm and the way it will face gaming and esports content material creators from now: “Video games and digital sports activities are within the highlight and all of the market’s consideration is now turned to this very particular demographic. I’m completely happy and excited to be becoming a member of the rising neighborhood of TikTok, the premier vacation spot for short-form movies, and to have the ability to assist content material creators and players get to know and interact with our TikTok gaming vertical. Quickly, we will speak in regards to the new fascinating and difficult initiatives that we are going to construct.”
The hiring of an expert recognized for his path in esports for the gaming phase is perhaps exhibiting the curiosity of TikTok in approaching the language of the aggressive setting in its content material. To this point, there isn’t any affirmation by PUBG Corp in regards to the position left by Barbosa within the firm.