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Vindex Hires Former Starbucks Exec as COO of Belong Gaming Arenas

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Esports infrastructure firm Vindex has employed Pablo Arizmendi-Kalb as the brand new chief working officer of Belong Gaming Arenas

In his new function, Arizmendi-Kalb will take the reins of “multi-unit retail operations” as a part of Belong’s growth to lots of of places all through the US. 

Previous to becoming a member of the Vindex household, Arizmendi-Kalb spent two years as president at Florida-based medical hashish firm Curaleaf. Previous to that, he spent 18 years at Starbucks in numerous roles, three years on the Coca-Cola Company as its Latin America advertising director, 5 years as a model supervisor at Nestlé USA, and  one 12 months at Microsoft as its Latina America gross sales and advertising supervisor.

Arizmendi-Kalb joins former CSL Esports exec Wim Shares, who left the corporate in December to hitch Belong. Earlier this month, Activision Blizzard Director of Product & Platform Technique for esports Kasey Kramer joined Belong

Vindex acquired Belong from UK-based retailer Game Digital in July of 2020. On the time, the corporate stated that it will make investments $300M USD over the subsequent 5 years, and open 1,000 places globally. A few of these places might be in the US, which Arizmendi-Kalb has been introduced on to spearhead.


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